About cookies and privacy

At impactinnovation.se, we do not collect any personal information about our visitors. For us, it is important that the web services – or functions – that we use on the website are also just as careful. We do not collect personal data and we never allow marketing on our website, even marketing based on what you do on our website.

We want you as a visitor to feel safe about what information is collected about your visit when you use our website. Therefore, we ask you which functions you allow. The experience of the website will be different depending on how restrictive you choose to be. We take questions about integrity and personal data very seriously, follow the existing regulations and are transparent with how we work.

To accept cookies is to allow web functions

When you visit our website, you need to choose which cookies may be set. It’s really about you needing to decide which functions the website is allowed to run, and which data these functions are allowed to collect about your visit. For the functions to work, cookies are set.

Examples of functions that require cookies are:

  • to be able to watch videos from Youtube via impactinnovation.se
  • to be able to search for specific terms on our various search pages
  • to be able to see a designated location on a map from Google Maps
  • to be able to sign up for a newsletter
  • that we should be able to analyze how the website is used, for example see how many visits a page receives.

Most cookies are set to collect information that makes your visit smoother. It could be that the browser remembers how far you have watched in a movie, so you don’t have to watch it from the beginning when you come back. Some cookies are set by other services, which means that some information about your visit can be transferred to other companies.

We need your consent

You decide for yourself which cookies we can put. The settings you choose determine which information can be transferred to other services.

Our cookie choices are divided on a scale from the most necessary cookies, where we do not track anything you do, to fully permissive, where we can use various analysis tools to understand how our website is used. The experience of the website will be different depending on the level you choose.

We have set the second highest level as the default, as we feel it is the most secure. The website can be used even if you set a lower level, but some functions will not work fully.

You can choose to change your cookie settings at any time.

Necessary cookies

In order for the website to work, we set a few necessary cookies that tell you that you are anonymous. We do not save any information about your visit or your choices on the website.

  • A cookie is set to save your choice of privacy level
  • A session cookie is temporarily set when you visit the website with program information so that certain code works. It is deleted as soon as the browser is closed.
  • A cookie is set to be able to regularly remind that the website is running in restricted mode.

As a user, you will have a worse experience of vinnova.se. For example, you will not be able to search for information, filter content according to your needs, or take part in videos or podcast episodes. The website will also not remember which pages or which content you have visited before.

Cookies we use on the website


viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Used to check if the user's browser supports cookies.



_pk_id.*1 year 27 daysMatamo set this cookie to store a unique user ID.
_pk_ses.*30 minutesMatomo set this cookie to store a unique session ID for gathering information on how the users use the website.

Customize cookie settings

Filter selection and visited pages

We do not save any information about your visit, but instead store your settings as cookies to understand which choices you made during your visit to the website. We do not collect any other information about your visit.

  • Filter selection
  • Quick selection for visited pages

As a user, you can have a limited experience of vinnova.se. For example, you will be able to use our search functions to filter and sort, but you will not be able to search for specific words or concepts. You will also not be able to watch videos, sign up for our newsletters or comment on content.

Other services

If you allow other features and services on our website, it may mean that those services set cookies so that information about your visit is transferred to those services. As far as we know, no personal information about your visit is stored within these services.

  • Search functions
  • Blog comments
  • Support functions via Google Tag Manager
  • Web analysis via Vinnova’s Matomo

As a user, you will have a completely satisfactory experience of our website. For example, you will be able to watch videos, listen to our podcast episodes and sign up for our mailings.

Analysis and statistics

If you allow us to use external analytics services, those services set cookies that transmit information about your browser, your device, your location and your visit. The information cannot be linked to you as a person.

We use these services to find out how our website is used, so that we can improve content and features.

  • Page statistics per page